It was the perfect storm when CEO and Founder Liam Reynolds finally decided to start TrueUp, a data-driven growth marketing agency/consultancy based in London.
After decades of working for large creative advertising agencies, Liam quit his job right around the beginning of Silicon Valleys growth hacking trend and plunged headfirst into running growth for early-stage startups.TrueUp has since evolved from a one-man shop into an award-winning agency with a team of dedicated data, paid marketing and conversion specialists.
Learn more about how they collaborate with clients and help them develop short- and long-term growth frameworks.TrueUps approach to growth marketing:Rather than just saying Look at these amazing results weve achieved, we would say, Look, these are your growth opportunities, this is the process you need and heres the framework unlock your true potential, We would build business models around this to show the opportunity in numbers, revenue and ROI.Our approach to growth is anchored in delivering the right message to the right target audience in the right channel at the right time.
It sounds simple but were amazed at how wrong people get this.So weve created our own bespoke methodologies and frameworks to really explore and identify these hidden killer messages that drive action.
Weve built our own tools that allow us to do a lot of high-tempo, high-intensity testing.Its quite common that we have 500 to 600 tests running concurrently on Facebook for any given client.
Were continuously testing, learning, iterating, improving.
As a result weve achieved some amazing results for our clients.Advice to founders:We approached True Up to help us establish and scale a UK paid marketing function.
The team was highly professional from their initial pitch through the end of the project.Maninder Saini, SF, International Operations Manager, Quizlet, Inc.For earlier stage startups, its to focus on achieving product-market fit and having awesome user experiences before worrying about growth.
We worked with and mentored a lot of startups that immediately jump to, Look I need to get X number of customers in X months.
However their products/services are often seriously lacking.
This creates very weak foundations for growth.
So their efforts would be better spent on creating products that genuinely meet a customer need.
Once theyve achieved product-market fit, its to communicate benefits not features.
Theres always at least one killer message that cuts through but more often than not its hidden and not what the founders think it is.
So a structured test program to explore this is also very much needed!Below, youll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures.
This profile is part of our ongoing series covering startup growth marketing agencies with whom founders love to work, based on this survey and our own research.
The survey is open indefinitely, so please fill it out if you havent already.Interview with TrueUp CEO - Founder Liam ReynoldsYvonne Leow: Tell me about how you got into growth marketing and why you decided to start TrueUp.Liam Reynolds: I started my career at a data marketing company called Dunnhumby.
They were famous for managing the data science and intelligence behind TESCOs Club Card, a very large loyalty program in the UK.